tag:blogger.com,1999:blog-6698710242876988223.post8247377814781043977..comments2009-05-07T10:04:27.963-04:00Kati Ryanhttp://www.blogger.com/profile/11487243184637750396noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6698710242876988223.post-86920627892256071582009-05-07T10:04:00.000-04:002009-05-07T10:04:00.000-04:00Hi Kati,<br />I know exactly how you feel-had the same experience last week. We had a team meeting with all suppliers and one kept going on an on about a certain social medium. Great-I like it-and I use it, but it's not the be-all and end-all. An integrated program with levels, mediums etc is much more effective. The client limited the options and ironically the medium didn't pan out well, which is actually a disappointment. My ego wanted them not to do well, but my better judgement and care for the client meant I truly wanted it to succeed. Since the client was dazzled by the pitch/technical info behind this medium they didn't take the time to stop and reflect. <br /><br />Ultimately, every client understands technical details differently-some by reading, some by viewing/doing (ie/ surfing the medium) and some by listening to the discussion. By not sitting the client in front of the computer and walking through various options, the program lost some leverage. A good lesson(s) to use in similar situations.Nicolehttp://twitter.com/relatemktgcommnoreply@blogger.comtag:blogger.com,1999:blog-6698710242876988223.post-40204662848644397432009-01-15T09:10:00.000-05:002009-01-15T09:10:00.000-05:00In my own experience I have learned to focus on how the technology / service reaches a solution for the client and why that solution is a good fit for them. I rarely go into a details of how it is implemented unless they query me about it. Even then if I get a sense that they are anxious about technology and the web I attempt to use a analogy that they would easily comprehend, usually in their industry if I can.mgantnerhttp://www.blogger.com/profile/09951170459769927110noreply@blogger.com