Wednesday, February 17, 2010
Your Brain vs. Your Coworker's Brain
Perhaps it is because I minored in Psychology, but reading the article by Webdesigner Depot about the Left and Right Brain and how they effect your brain's creativity was particularly interesting to me.
In an advertising agency, you always have the stereotypical battle between Account Services and the Creative Department. This has always seemed silly to me, but now I understand more of why this happens. They think is such different ways; their brains work in opposite directions, both trying to create a masterpiece for the client. Account Service tends to want to directly make creative elements more "logical," while the creative team wants to push the client outside of their boundaries, with a more abstract/out-of-the-box approach. It's a classic case.
I think every agency should encourage their staff take the creativity test. It has the potential to allow employees to appreciative the way in which their coworkers solve problems and think on a daily basis.
My results showed that I am 47% left-brained and 53% right-brained. I almost couldn't believe my eyes when I saw the results. It really does explain a lot because I work in the digital department and have to strategize ideas per client objectives, as well as generate estimates, work-back schedules, and create plans to execute our ideas.
Photo Credit: revcruz
Do you think your results are accurate for you? Does this help you see why you interact the way you do with your coworkers?